How REVIEWS.io Helped Stampit Discover What Matters Most To Its Customers

Richard Ball

June 18, 2019

5 min read

Stampit, a UK-based family-run eCommerce brand, sells custom rubber stamps to both individuals and businesses. Since launching in 2016, they’ve become a trusted supplier for major brands thanks to the precision and quality of their handmade products.

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But behind that growth was a challenge: despite knowing their customers were satisfied, they weren’t seeing the volume of feedback they expected.

Why Stampit Switched Review Platforms

Stampit joined REVIEWS.io in February 2019, after becoming frustrated with their previous review provider. While they had been collecting customer feedback since launch, the volume of reviews didn’t reflect their sales or customer satisfaction.

"We started using another company at first, but we were not happy with the amount of feedback we were getting in proportion to sales. We knew we were selling a high-quality product and we also knew customers loved our stamps, but we had no real way to obtain that feedback from them.”

As a fast-growing business, Stampit wanted a better system to collect feedback that would help them improve operations, validate their offering, and build online trust through verified reviews.

How REVIEWS.io Helped Stampit Unlock More Customer Insights

The onboarding process started with a seamless migration of all existing reviews. Everything they had collected since 2016 was imported into their new REVIEWS.io dashboard, with their Google feed fully preserved.

With their historical feedback in place, Stampit activated key tools to enhance both review collection and display:

On-site Widgets: Using various different widgets, they showcased star ratings and customer testimonials prominently across their site.
Product Page Reviews: They added review sections to individual product pages, giving shoppers confidence at critical moments in the buyer journey.
Customisable Review Invitations: Stampit personalised their email invites with brand colours, banners and logos - creating a consistent and trustworthy customer experience.

They also leveraged our Reputation Management tools to send 20% of their reviews to Google Local, extending their presence across search and maps.

As the brand continued to evolve, Stampit expanded its use of REVIEWS.io features to include user-generated content (UGC) and video reviews. For a creative, highly visual product like theirs, these richer formats have added an extra layer of authenticity,allowing customers to share their experiences in ways that go beyond written feedback.

Results: More Reviews, More Trust, Better Business Decisions

Stampit has collected 6,290 verified reviews with an average rating of 4.9 stars (at the time of writing). This high volume of positive feedback has played a pivotal role in building trust and influencing customer decisions.

Meanwhile, the company’s review collection rate reached 10.06% during the initial stages of working with REVIEWS.io, a significant improvement that reflects how effective their review strategy has become.

“We get regular feedback via email and live chat saying that people have chosen us thanks to our reviews. We feel that having our reviews proudly on display at the top and bottom of our website has had a large impact in helping customers make an informed decision before buying from us.”

But the value of reviews has gone beyond conversion. By analysing review content, Stampit identified recurring themes that directly informed their operational and sustainability strategies:

Customers frequently highlighted the eco-friendly nature of the brand, prompting Stampit to switch exclusively to reclaimed wood and pledge 5% of vintage oak stamp profits to coolearth.org.
Speed of delivery was another common topic, motivating the team to invest in a second engraver to meet customer expectations.

From Feedback to Growth: Stampit's Ongoing Success

What began as a simple switch from one review provider has evolved into a fully integrated feedback strategy. Today, REVIEWS.io helps Stampit surface insights, showcase social proof, and build lasting customer trust.

Want to do the same?

‍Book a demo to see how REVIEWS.io can help you turn feedback into your most powerful marketing asset.